Corp. Brand & Communication: Strategy, Goals & Workflow
Brief overview of the company's methodology for campaign output
Main Objectives
Brand Elevation & Awareness
Revenue Generation
Content Optimization & Amplification
Digital Experience
Brand Positioning
Brand Legacy
Position company as the global leader for strategic advisory and management services, driving organizational transformation, integration and the optimization of global Travel, Meetings, Payment and Expense (TMPE).
Bring to consideration our - TCG’s patented methodology to leverage against all others.
Brand Expertise
Highlight the Global SMEs; Our Subject Matter Experts have been trained and certified by suppliers in multiple solutions.
We manage end-to-end program optimization with global expertise consultants in each category of travel, meetings, payment and expense.
Brand Reputation
Call attention to the organizations methodologies and how those methodologies help organizations transform based on all sources of company and employee-initiated cost and optimize results.
The four building block of the company's marketing campaigns
Audience (ABM)
Prospects
Current Clients
Partners
Objectives
Awareness
Interest
Action
Engage
Opportunity
Customer
Channels
MailChimp
YouTube
Yahoo
Outlook
Website
Resources
Global & Regions SMEs
Service Specialists
Managing Directors
Global Marketing Manager
Marketing Specialist
Data Analysts
Channels Objectives
Investing time into personalization and segmentation will lead to not only higher open and click through rates, but also core business metrics like attachment and appointment rates.
Digital & Social Media
By engaging and leveraging our digital channels such as search engines, social media, email, and our website; we are able to connect with our current clients, partners and prospective customers in the right place and at the right time. Our active engagement and crafted content that speaks directly to our audience.
Awareness
Evaluation
Conversion
Channel Funnels
Awareness
Blog posts
Social Media updates
Multimedia
Info-graphics
E-books/brochures
Webpages
Podcasts
Newsletter
Evaluation
Educational resources
Whitepapers
Quizzes/Surveys
Offers
Downloads
Webinars/
Events
Conversion
Demo
Case Studies
Client Feedback/experience
Webinar/ Events
Thought Leadership Sessions
Influence Strategy
Persuade
Provide evidence that an issue is worth investing.
Demonstrate that other organizations are already engaging into the opportunities.
Prove
Demonstrate the quality the of the organization's innovation, and feature the a multi-disciplinary team leaders, practice/service leader, and managing directors
Power
Complement the organization by providing a holistic vision and innovative thinking to clients and prospects.
Picture
Provide examples of work performed in previous projects.
Highlight critic success factors and pitfalls.
Partner
Maintain contact with clients outside of projects/sales through consistent engagement. (through and beyond "Hyper-care")
Provide
Consistency is key. Timely and consistent stream of insights and useful information.
1.5k+
Client Projects Delivered
160+
High-level Insights
Global Markets
8k+
Subscribers
3k
Followers
8
80+
Content Delivered Annually
Campaigns Delivered Annually
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