The research
This was a journey; an in depth, self evaluation of my disruptive processes within print media advertising. Focusing on key areas relevant to research and development, text and image relationship, and communication within commercialization.
My methodologies were delivered and supported through extensive research, ethnographies and critical thinking.
I explored the disruption of the continuum within the ideologies and façades that various luxury brands portray and the perceptions within our societies that brands further filtrate.
Initially, I wanted to reproduce the same quality of work as well-know publications . Nonetheless, I didn’t want to become a "vending machine ", constantly, and mind-numbingly reproducing the same styles employed. Eager to explore my own techniques in combination of both qualitative and quantitative research; I knew I had to be the antagonist.
I had to push boundaries, break rules, dare to be unconventional.
I manipulated text, layout and composition while creating weight, visual imbalance, and narrative.
Within this entire process, I was multitasking. I cross-pollinated aspects of sociology, socio-economics and design.
Each disruption was done by hand creating authenticity and craftsmanship. I actually
FELT THE DESIGN PROCESS rather than using only digital platforms, further pushing raw-ness and unconventionality.
In the end, I concluded that within my disruptions lies innovation.
This book only shows half of my work, approximately 93 disruptions below, out of 187.
I used a similar way of working within the commercial disruptions below.
Continue further to explore commercial disruptions & the making of the book cover!
Keep Going...
Almost There!
Testing 1
Near the end of my research, I explored the theory of cutting up and creating disorder to luxury brand commercials. Testing one is the chopping and combining of two luxury brands, Cartier and Dior-Savage. Both video and audio was disrupted.
Testing 3
In continuation of the testing one I pushed the idea further with disrupting 3 commercials; LV, Gucci, and Chanel.
These disruptions further validated my one of my theories that luxury brands have a continuous methodology of working.
The small collective
This is a small collective of 4 ideas that were not completed but an asset to my research. These mess-ups contributed to the realization that my research does NOT pertain to the reinvention, which was what I was trying to do here.
**Many creatives don't show incomplete ideas or "unpolished" work but I do fearlessly, further solidifying myself as a creative, as an intellect (researcher) and as a professional not afraid to fail. **
Commercial Disruptions
This is display of 2 out of 8 commercial disruptions executed and compiled mini series of "mess-ups"
Testing 1
Making of the Book Cover & Exhibition
The name & book
I compiled each individual disruption, and created a new apparatus for my work, Fragile.
Attracted to the meaning,
easily threatened, easily destroyed and frail.
I was determined that Fragile would be a great representation of my work. Both the connotations and denotations of the word corresponds to my processes of disruption and destruction.
Still motivated by my tactile approached, I layered the fragile tape in bubble wrap and compiled the alterations for the finishing touches.
Furthermore, breaking all rules of publishing, I disrupted my disruptions within the book.
The exhibition
Lastly, I also envisioned Fragile as a exhibition. This exhibition of my work as a metaphorical oeuvre. It was my last push to execute my work as a piece of art.
